Raise The Candy Bar

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Thursday, June 19, 2014

It's All in the Card

Every gift that leaves our store comes with a card. My staff know that this is very important. Over the years I have seen so many cards . Some funny, some sad, some so personal that I could hardly believe the person was dictating it and other so long I wish I could charge by the word.

That being said last week we were asked to send out a Shiva Tray. For those who do not know Shiva is the time of mourning a family follows in the Jewish faith. The card was supposed to read:

Dear (redacted) Family,

Mazel Tov

We are so sorry for your loss.

Our Deepest Sympathies

Here was the problem the phrase Mazel Tov means Good Luck, not a traditional thing to say to someone after grieving the death of a loved one.

My customer service representative asked the person to clarify if the card was right and the customer confirmed the card was to read Mazel Tov.

My staff person asked me what she should do before attaching the card.

In the past we have fixed grammar or spelling when appropriate but what should we do about wishing a Mazel Tov to a grieving family.

I made the call to remove the words Mazel Tov and we attached the card and had it delivered.

Just another day in the life of the candy man.

Have a sweet day!